Showing posts with label link building. Show all posts
Showing posts with label link building. Show all posts

Wednesday, 30 November 2011

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Friday, 9 September 2011

Search Engine Facts - Google News

With Google's new sitelinks, the meta description tag becomes more important:
Last month, Google announced new and extended sitelinks. The maximum number of sitelinks increased from eight to 12. The new sitelinks format increased the importance of good meta description tags on your web pages.
Also in the news: more sitelinks for AdWords ads, Google counts links from subdomains as internal links, as expected Google will use +1 data in the ranking algorithm and more.
If Google decides to display sitelinks for your website, your site will get a much more prominent display than before.
How to make your sitelinks more attractive
Google uses the first 30-35 characters of the meta description tag of a web page for the snippets.
To increase the number of clicks on the snippets, you should optimize your meta description tags:
  • The first 35 characters in the meta description tag should contain a clear description of the page and/or a call-to-action.
  • Each page of your website should have its own meta description.
Note that Google updates the sitelinks of a website periodically. It may take some time before the new descriptions of your web pages appear in the sitelinks.
How to get sitelinks
In general, Google shows sitelinks if it is sure that a website is the exact match for a search query (usually product name or company name searches). Google generates the sitelinks for your website based on your website navigation and based on the links that point to your website.
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The Top 10 Optimizer analyzes the content of your web pages, the backlinks of your web pages and popularity of your website on social sites such as Facebook and Twitter. You also get detailed advice on how to improve your pages so that they get top 10 rankings on Google.
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Sunday, 31 July 2011

Successful Link Exchange & Effective Link Building tips

You may be asking yourself what a website’s design has to do with a link exchange. Websites with a very nice, good quality design tend to prevail faster than others. Know one wants to visit a website and have to wince to read the text. Content on the other hand is what brings the readers. Content can substantially improve the quality of your website because the internet is about information and if you have what people are looking for they will find you.
Also, a websites navigation must be search engine friendly, because you will prefer to have the location of your link to be indexed by search engines. You should try to pick your link partners by first eliminating the irrelevant links, and then choose a website that is search engine friendly and has the potential to grow! And remember look for good quality and content websites not just high PR websites.
Also, contact other webmasters and provide them with content or an article to publish on their website. Provided that you include a link to your website somewhere in the content then this ensures you receive a good quality, natural, one-way link to your site, and the webmaster who publishes your content or article gets additional content for his/her website - which the search engines love!