Search Engine Facts - Google News

With Google's new sitelinks, the meta description tag becomes more important:
Last month, Google announced new and extended sitelinks. The maximum number of sitelinks increased from eight to 12. The new sitelinks format increased the importance of good meta description tags on your web pages.
Also in the news: more sitelinks for AdWords ads, Google counts links from subdomains as internal links, as expected Google will use +1 data in the ranking algorithm and more.
If Google decides to display sitelinks for your website, your site will get a much more prominent display than before.
How to make your sitelinks more attractive

Google uses the first 30-35 characters of the meta description tag of a web page for the snippets.
To increase the number of clicks on the snippets, you should optimize your meta description tags:

• The first 35 characters in the meta description tag should contain a clear description of the page and/or a call-to-action.
• Each page of your website should have its own meta description.

Note that Google updates the sitelinks of a website periodically. It may take some time before the new descriptions of your web pages appear in the sitelinks.

How to get sitelinks
In general, Google shows sitelinks if it is sure that a website is the exact match for a search query (usually product name or company name searches). Google generates the sitelinks for your website based on your website navigation and based on the links that point to your website.
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